Why do we fear to be different and why we fear the different I am intrigued greatly by mass dislike of Donald Trump as a President. What is the reason behind this? Is it because is he so different from the crowd? Does that really help him to gain the attention of some people who were desperate for change? Donald Trump's case reveals that being different does not necessarily mean you fail. Rather it gives a sense that being different can help in conveying messages in a more reachable manner (it sound loud), and may confuse people as they are not used processing of such kind of information. Social Identity Theory (SIT) SIT is a psychological theory that aims to explain cognition and behaviour by analysing group behaviour. This theory maintains that people in a group show solidarity to people within that group and discrimination against outgroups. The aim is to achieve positive self-esteem and self-enhancement (Tajfel, 1978). People need this kind of identification to feel...